SEO or search engine optimization is the process of amending your site’s content, code, and links in a way that whenever user tries to enter certain keywords, it targets that particular word that they enter in search area like Google, yahoo etc.
If proper techniques are applied, then SEO ensures that your site appears on the top when the user searches for the content on the result pages of the search engine. Moreover, SEO helps to increase the sales and bring in more revenue.
In essence, SEO will consider of how search engines will work, what user will search for, and which search engines their targeted audience prefers. To do so, certain algorithms are used by search engine that will consider what kind of results they will give when the query is entered in the search engine.
However, SEO is not static as algorithms keeps on changing but it changes along with search engines. One needs to remain ahead of game because the way changes take place in the algorithms requires regular updates.
SEO is broadly categorized into two stages:-
On-site SEO- onsite SEO describes of what kind of rules are to be applied on to your website in order to make it friendlier.
Off-site SEO– on other hand, offsite SEO describes of how to do promotion for your website in order to get better ranking while searching for the results.
People from all the industries make use of SEO because it improves the sales as well as accelerates the growth of online business. Due to these reasons, SEO is a great career choice throughout these years and more and more students are procuring six week seo industrial training as there are lot many opportunities in this field.
Benefits of SEO
It gives credibility to your business
It brings more and more of traffic to your business
It provides good insight to your customers either old or newbie’s
It improves website usability as well as user experience
SEO put you ahead of your competitors
SEO as a career
With the consistently improving awareness about digital marketing among the common people, more and more businesses are opting for SEO services, which make it a bright career field. If you plan to pursue a career in this field, you must get enrolled in a training course to get the most authentic knowledge about the techniques, Dos & Don’ts.