Search engine optimization (SEO) is the process, which helps websites in gaining better rankings in result pages of search engines. It is an essential part of internet marketing and used worldwide by IT professionals. In this field, the demand of trained professionals is growing rapidly.
Students, who want to make a career in this field, must get the necessary 6 months industrial training. If you are interested in this profession, then this training can teach you everything you need to know. You can learn about different software, technologies, and procedures, which are necessary in SEO.
Introduction and basics – In beginning, you will be introduced to this concept. You will learn why this is used, how it works, and about its basics.
Internet marketing – Since, it is a part of internet marketing, you will be taught about it. Other parts of this marketing will be included too.
Tools – In SEO, different types of tools and technologies are used. For becoming a professional, you will need to know about all these software too. This knowledge is necessary because optimizations cannot be done without these technologies.
Algorithms – Google Algorithm Updates are very important in SEO. It is important for you to know and understand these updates. Algorithm changes a little with every update. To stay successful in this profession, you must know it. In training, you will learn about them.
Types – You will also learn about various types of SEO. There is on page and off page optimization, which are done by professionals. These different types are also taught in this training.
Keyword analysis and research – This profession mainly uses keywords. Professionals in this field must know how to research and analyze them. This training will teach you how to do that.
Analysis of websites – SEO professionals do the analysis of websites. During this course, you will learn how to do it.
Analysis of competitors – Analysis of competitors is also a necessary part of this profession. You will be trained in how to complete this procedure.
Google tools – In this profession, it is necessary for you to have information about Google tools such as AdSense, Analytics, AdWords, and Webmaster etc.
Other than this, you will be trained in directory submission, link building, rankings, social media optimization, Meta tags, white and black hat, copywriting, reports etc. Working on live projects also gives you the real experience of this profession. This training can provide all insight and necessary experience of this field, which will help you in your job.